Woke Anheuser-Busch Executive Heinerscheid is Canned After Putting Silly Trans ‘Girl’ Dylan Mulvaney on a Can – Sales Down 30% After Toxic Ad Campaign
This Twitter screen shot shows Alissa Heinerscheid, a marketing executive at Anheuser-Busch who is currently on a leave of absence. (@CatchUpFeed / Twitter Screen Shot)
Anheuser-Busch InBev changed its marketing leadership in April after a disastrous marketing decision by its hip ad team, Ad Age reported.
Woke Bud Light Vice-President of Marketing Alissa Heinerscheid took a leave of absence weeks after the company was criticized for its partnership with a transgender influencer Dylan Mulvaney.
Todd Allen, VP of global marketing for Budweiser, replaced Heinerscheid as vice president of marketing for the brand at the time.
It was Heinerscheid who decided to hire trans ‘girl’ Dylan Mulvaney as spokesperson to lift the brand. Instead, the brand is in freefall following the horrendous move to insult their customer base.
