Get Woke, Go Broke: Bud Light No Longer Ranks in List of America’s Top 10 Beers
Former Anheuser Busch advertising director Alissa Heinerscheid and Bud Light trans spox person Dylan Mulvaney
Anheuser-Busch InBev changed its marketing leadership in April after a disastrous marketing decision by its hip ad team, Ad Age reported.
Woke Bud Light Vice-President of Marketing Alissa Heinerscheid took a leave of absence weeks after the company was criticized for its partnership with a transgender influencer Dylan Mulvaney.
Todd Allen, VP of global marketing for Budweiser, replaced Heinerscheid as vice president of marketing for the brand at the time.
It was Heinerscheid who decided to hire trans ‘girl’ Dylan Mulvaney as spokesperson to lift the brand. Instead, the brand is in freefall following the horrendous move to insult their customer base.
