Tampon Company Says They Want to Be ‘Gender Inclusive’ Brand, Refers to Women as ‘Menstruaters’ (VIDEO)
The CEO of tampon company August has announced that they want to be a “gender inclusive” brand — and referred to women as “menstruaters.”
August CEO Nadya Okamoto, 25, appeared on CBS This Morning to discuss her product and why they are not just marketing it towards women.
The brand is currently being sold at Target and online.
Okamoto was highlighted during a “Changing the Game” segment, which showcases women who are “making a difference.”
The company CEO said that they were trying to fight “transphobia” with their “inclusive” messaging.
“We’re also wanting a period-positive, gender-inclusive brand,” Okamoto said. “We are August; on the pack it says ‘we’re here for everyone who menstruates.’ And I think especially in this age of transphobia it really means a lot to us to be a proudly gender-inclusive brand.”
On “CBS This Morning,” the CEO of the feminine products company August,
