Concerns Raised as Major League Baseball Tests Facial Authentication for Ticketless Entry
Source: FOX29
Major League Baseball (MLB) is piloting a program called Go-Ahead Entry, a facial authentication-based system allowing ticketed fans a hands-free entry into the ballpark.
MLB and the Phillies have launched the Go-Ahead Entry program to supposedly streamline the entry process for fans. The program uses facial authentication technology to allow ticket holders to gain entry by simply walking past a facial scan camera.
“MLB’s Go-Ahead Entry technology uses a camera that will recognize any opted-in fan as a registered member as they walk in – either alone or with their group – automatically scanning tickets once identified. No need to stop or even get a phone out. Fans can now enjoy the ultimate hands-free, free-flow experience entering the ballpark with their eyes up.
