Desperate Disney Conducting ‘Viewership Experiment’ with ‘Monday Night Football’ Games
Disney and the NFL — two gargantuan entities that seldom make changes for the better — have a big change planned.
According to The Athletic, for the next two weeks, football fans will take part in “an NFL viewership experiment.”
As the parent company hemorrhages money, Disney-owned ABC and ESPN will broadcast “Monday Night Football” games at staggered start times.
This Monday, for instance, ESPN will have the New Orleans Saints at the Carolina Panthers starting at 7:15 p.m. ET. An ABC game featuring the Cleveland Browns at the Pittsburgh Steelers will follow at 8:15 p.m. ET. Those two games will conclude Week 2 of the NFL season.
