GET WOKE, GO BROKE: Victoria’s Secret Going Back to Basics After Sales Plummet With Woke Ad Campaign Featuring Megan Rapinoe
Victoria’s Secret is learning a valuable lesson.
In 2021, the legendary lingerie chain announced a new ‘woke’ approach to branding and advertising featuring soccer player Megan Rapinoe as a brand ambassador.
Then something very predictable happened. Their sales plummeted. Now the company has announced that they’re going back to basics.
The Washington Examiner reports:
Victoria’s Secret goes back to basics after DEI marketing tanks sales
Lingerie retailer Victoria’s Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of decreased sales.
The brand, known for hiring beautiful models, has tried to diversify its models over the past few years,
