Target Learned Nothing From Their Pride Fiasco — Hires ‘Gay Cruella’ for LGBTQ Marketing
Less than a year after watching their sales and stocks drop, Target has reportedly hired a man who goes by “Gay Cruella” as their “Senior LGBTQIA+ Segmentation Strategist and Pride Lead.”
“Gay Cruella,” whose real name is Erik Thompson, announced that he will be leading “Target’s LGBTQIA+ multicultural merchandising strategy and Pride businesses” in a post on Instagram.
Thompson’s social media says he uses “he/him/his/her” pronouns.
The hire was flagged by the popular Libs of TikTok account on X, the platform formerly known as Twitter.
“Remember when @Target sold tucking swimwear for kids and their sales dropped, stock plunged, and they were sued by shareholders?” LoTT wrote. “Apparently they didn’t learn their lesson cuz they just hired an LGBTQ activist to lead their ‘LGBTQIA+ multicultural merchandising strategy and pride businesses’ who’s already threatening to ‘make trouble’ after laughing about the backlash Target received.”
Remember when @Target sold tucking swimwear for kids and their sales dropped,
