Walmart is the Latest Company to Cease Advertising on Elon Musk’s X Platform
Source: Katherine Scott/X
Walmart has announced its decision to halt advertising on X, the social media platform previously known as Twitter, now owned by free-speech advocate Elon Musk.
X, under Musk’s leadership, has recently been embroiled in allegations of antisemitism, leading to a notable exodus of advertisers. The list of companies pulling back includes names such as:
- Apple
- Disney
- Washington Post
- Paramount
- NBC
- Marvel
- IBM
- Sony Pictures
- CBS
- The Colbert Show
- Comcast
- Lionsgate
- Warner Bros. Discovery
In response to these developments, Walmart has stated, “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” according to a spokesperson’s statement to Reuters.