Super Bowl Commercials Are Going to Be Different This Year Because of ‘the Bud Light Situation’: Marketers
Last year, over 115 million people watched Super Bowl LVII. This year, according to Fast Company, the television audience could be even bigger.
That’s a lot of eyes on every commercial — which helps why a 30-second ad spot will put companies back to the tune of $7 million. (Note to fans of “The After Party”: That’s about 700,000 Hams.)
It’s also a lot of risk. Spending that kind of money to tank your company’s market share with a poorly chosen advertisement would be a double whammy.
That’s not exactly what Bud Light did last year — its boycott-instigating marketing campaign was related to the NCAA’s March Madness, not the NFL — but that disaster,
