CNN’s Biggest Stars Are in for a Rude Awakening as New CEO Digs In: Report
Turning around a failing business that is bleeding money is never an easy task. You have to place a tourniquet on it as quickly as possible. Only then can you tackle the rest.
The task is grueling. CNN’s new CEO Mark Thompson is familiar. Charged with revamping the failing network back to profitability, he is leaning toward a digital-first strategy, with linear broadcasting relegated to the back seat.
Insiders told The Wrap Thompson plans to find the funding to embark on this aggressive transformation in a place CNN talent most certainly won’t be happy about. Huge salaries are expected to be shed, and in some cases, the actual people along with them.
Thompson can no longer justify the weight of this expense.
