The Rise of the “Lifestyle Prepper”

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They’ve been called “casual survivalists” and “prepper-lite.” Now, a phrase has started popping up around the preparedness industry highlighting the rise of the “Lifestyle Prepper,” particularly in American cities.
Unlike “Doomsday Preppers,” those who can be classified as lifestyle preppers aren’t building bunkers or living off-grid. They don’t can their leftovers for long-term storage and they probably don’t own a freeze dryer. But they’re concerned about potential future emergency scenarios and they do not trust government agencies to do more than give them beans and rice during sustained supply chain disruptions.  » READ MORE