Rumble Sues Google For Over $1 Billion For Abusing Its Ad Monopoly, Another Antitrust Lawsuit Also Pending
The popular video-sharing platform Rumble is suing Google for over $1 billion for illegally leveraging its technological dominance against its ability to compete as an ad tech competitor.
The lawsuit, filed in the Northern District of California, alleges that Google has abused its position to deprive Rumble of billions in ad revenue.
The complaint reads:
Google exploits significant conflicts of interest that stem from its multiple roles in this electronically traded marketplace. As a result, it is able to pocket a supra-competitive portion of every advertising dollar that passes through the Ad Tech markets it controls, ad revenue that rightly should have passed through to publishers like Rumble and its content creators.
Google unlawfully forecloses competition in the market for publisher ad servers in the market for ad buying tools for small advertisers,
