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The ‘Caitlin Clark Effect’: Indiana Fever Report Breaks Down Just How Popular the Star Rookie Has Been

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Despite never actually using her name, the Indiana Fever recently put out a report that all but puts a shining spotlight on their star rookie, Caitlin Clark.

The official release came out Aug. 14 and boldly boasted about how the team’s “Fans Are Engaging with the Indiana Fever in Record Numbers.”

The Fever bragged about a number of team milestones as it returned from the Olympics break (where a number of WNBA players — though none from the Fever — won the gold medal in women’s basketball).

“Women’s basketball has exploded in popularity, and more fans are tuning in, packing arenas, and engaging in social media to watch their favorite teams and players,” the Fever stated.

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