Bud Light Becomes Official Beer of UFC After Inking Record Sponsorship Deal
In two examples of a collaboration, Bud Light is listed as a partner of so-called “Pride” month events in Ohio — in Columbus and Cincinnati. (@KEEMSTAR / Twitter)
Anhesuer-Busch has just inked a massive sponsorship deal with the UFC that makes Bud Light the official beer of the fighting promotion.
ESPN insiders are being told it’s the biggest sponsorship deal in the UFC’s 29 year history.
UFC CEO Dana White said “I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.”
The sponsorship comes as Bud Light volumes were “down 30% year-over-year for the four weeks ending on October 7.”
UFC partners with Bud Light as embattled beer tries to fight off Dylan Mulvaney backlash https://t.co/YFwgEPzPOr pic.twitter.com/RCpUhsgjyU
— New York Post (@nypost) October 24,
