‘Tough Year for Beer’: 2023 Sees Lowest Consumption Level in 25 years Amid Bud Light-Dylan Mulvaney Fiasco
With the help of Dylan Mulvaney, Americans turned away from beer in droves during 2023.
In April, Bud Light began one of the most-heralded face plants in marketing history as it partnered with the transgender influencer. A boycott resulted that left the Anheuser-Busch brand swimming in red ink.
As noted by the Wall Street Journal, Bud Light’s sales remained low months after the boycott began.
Over a four-week period ending Dec. 9, Bud Light’s retail sales were down 28 percent from the previous year, according to Nielsen data analyzed by consulting firm Bump Williams.
Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign https://t.co/0yq8x0Pn0v
— RTillery (@Rescue6592) December 28,
