The Numbers Are In: We Finally Know How Much Damage Bud Light Boycott Did to Anheuser-Busch and It’s Brutal
In a culture wherein the most effective means most people have of making their voices heard is their wallets, many people, left and right, often proclaim they will boycott a company they don’t agree with.
However, boycotts often either fail to garner much support, or consumers eventually forget about their resolution when it gets too hard.
With Bud Light, however, conservatives have done massive damage to the company in the wake of its brief, ill-conceived partnership with transgender influencer Dylan Mulvaney, from which its parent company, Anheuser-Busch, may never recover.
And now that damage comes with a price tag.
According to a report in CNN,
