Get Woke, Go Broke: 2021 Grammy Ratings Tank, Could be Event’s Lowest in History
Get woke, go broke.
The 2021 Grammys was a total bust according to early ratings.
Variety reported:
Per Nielsen Live+Same Day fast-affiliate numbers, Music’s Biggest Night garnered an average of 7.88 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 1.9 rating in adults 18-49. Final numbers that take into account live West Coast viewing should be made available later today or early tomorrow morning. Stats will likely rise by 15-20% in the official national ratings after time-zone adjustment.
In comparison, the time-zone adjusted fast national charts for 2020’s Grammy Awards drew a 5.4 rating in the key demo and 18.7 million viewers.
