Waste of the Day: Dwayne Johnson’s $11 Million Army Marketing Deal Hit Rock Bottom
Screenshot: FOX News
This story originally was published by Real Clear Wire
By Adam Andrzejewski
Real Clear Wire
Topline: The Rock has layeth the smackdown on the U.S. Army’s budget.
The Pentagon’s $11 million marketing deal with pro wrestler and actor Dwayne Johnson likely didn’t cause a single person to enlist in the Army, according to internal documents obtained by Military.com.
The Army estimates that it actually lost 38 enlistments by not using its time and money on other recruiting tactics.
Key facts: The deal included $5 million for Johnson to make five social media posts promoting the military to his 396 million Instagram followers, but Johnson only posted twice.
