NYT Reveals How Desperate Bud Light Really Is – Will It Ever Recover?
For the past 20 years, Bud Light was the top-selling beer in the United States — until this spring, when sales tumbled following a harebrained marketing decision to use transgender activist Dylan Mulvaney to promote the brand.
The New York Times captured the current state of Bud Light in an article Thursday headlined “Cheaper Than Water? Retailers Try to Unload Bud Light.”
The stock of Bud Light manufacturer Anheuser-Busch InBev has crashed more than 15 percent since early April, the report said. Last month, Modelo Especial replaced Bud Light as the top-selling beer in the U.S.
Indeed, some industry experts say the damage to the brand has been so calamitous that it might never recover.
