Get Woke, Go Broke: Budweiser’s Section at the 83rd Sturgis Motorcycle Rally is Eerily Empty
It’s been a rough 2023 for the woke Anheuser InBev brand, Bud Light. After their baffling decision to use Dylan Mulvaney in an online promotional campaign, their stock has plummeted, they’ve lost over $400 million in sales as Bud Light drops 30% and An-InBev has dropped 14% as a whole. The company has reached out to distributors to offer incentives to keep them afloat during the backlash over the bone-headed marketing blunder. Earlier this week we learned several craft beer brands owned by An-InBev were to be sold to Tilray Brands, the worlds largest cannabis company.
In an seeming effort to save face, Budweiser partnered with legendary American motorcycle manufacturer, Harley Davidson, for a limited edition can. But that too was met with massive backlash.
